TechCabal hosted Nigeria’s largest event, which focused on the future of commerce in Africa and beyond. As part of the marketing and design team, I developed a comprehensive strategy to build awareness and engage our target audience before and during the event. This hybrid, high-production gathering attracted over 3,000 participants and generated 460,000 social media impressions, a result of targeted campaigns designed to maximize reach and drive online conversation. The visually dynamic, colourful branding was crafted to captivate and reinforce the event’s identity and positioning, creating a recognizable and iconic look across digital and physical channels."